Sunday, October 29, 2006

Small Business Marketing

Marketing can be an expensive task, especially if it doesn't produce the desired results.

There are numerous methods for effective marketing of small business offerings. From traditional direct mail, advertising and networking to web based marketing initiatives, the critical question is which is most effective for my business.

There are several factors to consider when it comes to makreting.

What is your business, product or service brand?
What is the profile of likely customers?
What need does your product or service fill?
What is the competitive difference of your product or service over competition?
What is the best and least expensive way to reach potential customers?
Are your salespeople fully trained on all these issues?
What collateral materials are needed to effectively communicate your product or service?

The anwsers to these and many more questions are the foundation to designing, impelementing, executing and forever improving an effective marketing effort that drives sales and profitability.

For a free assessment of the best marketing initiatives for your business email Joseph Rounds at JRounds@smallbusinessfactors.ws and we'll arrange a free personal counseling session with one of our experienced advisors.

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